Whether you’ve just started your self-employed journey or in the thick of it, there are a few things you should know when it comes to sustaining your business. Scaling your business may not be your initial priority as you try and get things off the ground, but as you start to develop your client base and make money, your focus should shift to keep the momentum growing and not plateauing. However, we were once a small business run by one person, so we understand how scaling can become almost a thought destined for the back-burner until further notice. We want to help you on your journey to becoming a better business-person, so grab a drink, a snack, whatever you need and let’s dive in.
Build your profile
This step is as important as your business becoming a house-hold name. You’ve heard of Gates and Microsoft, right? Bill Gates is as much a household name as Microsoft is. Our point is, you have to sell yourself as well as your business to potential clients. And here’s how.
Business isn’t just about Business to Business or Business to Person. It’s about person to person. That relationship development between you and a potential client is essential to the future growth of your business. Only you can sell your business better than anyone, so take the reins and practice your elevator pitch for the next time someone asks you what you do for a living.
This next point goes hand in hand with the point we just made. To sell your business and have its success travel through word of mouth, networking is always considered an absolute must in the business world. Not only will you sell your product or service but you’ll also help the other person put a face to a name.
Why should people know about you? Why should they know your service? Without networking and mingling with people, you won’t give them a reason to pay attention. Put in that extra effort and they won’t help but notice you.
Don’t Compromise On Quality
It’s often found that when a business scales up too quickly that cracks begin to show and the integrity of your service is compromised. Don’t make this common mistake. Instead, change things slowly when you know that you can handle the extra pressure that scaling up brings.
The quality of your service/product is why your customer is there. They rely on you to deliver it perfectly, every single time. If that changes, then they won’t hesitate to look elsewhere. Don’t compromise your business by compromising on quality.
Set Regular Objectives and Move Towards Them
It’s a good thing to think big. Think as big as you can, because without it you won’t be moving forward. However, there’s a difference between thinking big and putting the money where your mouth is. If you have a quarterly goal, try to reach it. If you have an annual goal, set up the necessary steps to achieve it. Without dreaming big, you won’t achieve your dreams. But in the same breath, you cannot grow your business without taking big actions. Make sure that you set yourself achievable goals and work consistently to reach each and every one of them until you can set newer goals.
Need More Tips to Become Your Best Business Savvy Self?
If you found this blog helpful, don’t hesitate to read a few more! We’ve got loads more advice coming your way, so keep your eyes peeled for our next business-related blog. Follow our socials to stay up to date with our latest blog releases and everyday advice!